Marketing and PR for Video Games Interview: Head of Marketing at Crytivo Inc.
Today I’m interviewing the super friendly Andee who recently started working as Head of Marketing and PR for Crytivo but has previously been at Hi-Rez Studios.
Will: Is it still possible for smaller game devs to do well on steam?
Andee: I think it’s absolutely possible for all game devs to do well on Steam. I think the platform is perfect for publishing single-developer projects and for discovering indie gems.
Will: Tell us a little about yourself, How did you get into the game industry?
Andee: I actually got into the Public Relations industry first, and then I started specializing in video games. I started as a newspaper reporter and did that for about 5 years, give or take. And then I transitioned to Public Relations and marketing for a small start-up agency. From there I found a job as a Public Relations assistant at a video game company in Atlanta, Georgia. I actually applied there about 3 times before I was given an interview. That was my break into the video game industry. I probably worked 10 different jobs over a decade before I got into the gaming industry.
Will: How do you drink your coffee?
Andee: Dark roast with milk.
Will: What marketing tips do you have for game developers?
Andee: I would tell every game developer to get an outside opinion about the marketability of their game. Developers put their heart and soul into projects, especially indie projects, and it can be really hard for them to take a step back and look objectively at what other people will find interesting about their game. Your game is like your baby, you never want to hear criticism about it. But always accept outside opinions when they’re offered, it can be really valuable.
Will: Tell us about your time at Hi-Rez and now Crytivo, and perhaps what you aim to do in the future?
Andee: I really enjoyed my time at Hi-Rez and everyone I met there. I gained a lot of valuable experience with a large marketing team that I don’t think I could have found anywhere else. I’m really excited about this opportunity at Crytivo though. I genuinely enjoy The Universim and all of our published games. I’m excited to learn from so many devs working on so many different types of games.
Will: What do you think the “upcoming” Social media platform is for indie games, or atleast the one developers should be focusing on at the moment?
Andee: Instagram. I know it’s not new, but I think it’s underused in the video game industry and the engagement rate with IG posts is surprisingly high.
Will: How do you get people to write about your game? Do you reccomend using portals or just email every game journalist individually?
Andee: Honestly there is no magic bullet for coverage. It takes a lot of time and effort to meet journalists, discover their interests, and send them only information about games they and their audiences might be interested in.
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Thankyou for Reading! If you want to learn more about indie game marketing hit up Tom’s article: sipreadrepeat.com/2018/12/10/ramblings-marketing-your-game/
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